Google Fast Flip is the latest experiment of Google Labs.
Fast Flip as its name suggests, is a brand new fast way of reading the news online.
With Fast Flip you can rapidly browse articles sorted by popularity, category or source.
Here is a screenshot of the main Fast Flip page:
Here is a screenshot of a single article, taken from TechCrunch:
And here is how it looks on the iPhone (yes, a mobile edition is already available!):